First off, there are scores of
web search engines out there - but the three most widely used are Google, Yahoo
and Bing. For this article, let's focus generally on the workings of the
dominant search engine Google. How does Google make the decision that a certain
website is more popular than the others? Specifically, how does Google weight back links in Digital marketing?
Google indeed interprets back links
as one of the most crucial factors in determining a website's ranking. A
website is deemed important or popular by Google, if when you type a certain
"keyword", it shows up on top of the first page. The top of the first
page is more popular (Google-wise) than the URLs below it and those on the
second page, and even further. You can always improve website ranking as soon as get in touch with SEO Service Provider.
But is it enough to accumulate as
much back links to be at the top of first page of Google? The short answer is
of course no. There are certain factors, arbitrary rules (as they are
constantly shifting and being updated) and perhaps a little bit of timing and
art involved in the proper employment of back links. Let's focus on the more
manageable and important "factors" on how Google weighs links.
Google provides great value to links from authoritative websites on a
given topic. In other words, if you are a website about movies and IMDB.com
gives you a back link, then that would greatly improve your ranking. The
links are considered relevant and believed to have strong influence on the rankings -- If both sites have content geared toward the keyword topic -- of the webpage granted the back link.
links are considered relevant and believed to have strong influence on the rankings -- If both sites have content geared toward the keyword topic -- of the webpage granted the back link.
Anchor text is another factor
being watched by Google in back links. Anchor text is defined as the
descriptive labeling of the hyperlink as it appears on a webpage. The search
engine's bots (i.e., spiders, crawlers, etc.) will then examine the anchor text
to evaluate how relevant it is to the content on your webpage. The
"congruency" of anchor text and your webpage content is highly
weighted in the ranking of your page.
Therefore, if you wish to improve
the ranking of your page, you should not only promote your page through
incoming links. More importantly, you should target on those two major factors
that weigh heavily for your back links to be recognized by Google. Link
spamming is never a good way to promote your site in the long run. It can even
run you the risk of being Penalized If Caught By Google.
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